Colonel Sturgeon
Thursday, August 04, 2005
  Are the aides freaking?
It's official - it is a war on terror. It isn't a crusade, and it isn't just a mere "global struggle against violent extremism." Bush has spoken - the United States is engaged in a neverending war on terror. Why this switch? Why this sudden "flip-flop?"

In January of 2003, Bush established the Office of Global Communications to coordinate the international message of this Administration. Staying "on message" is of considerable importance in the WH. Nearly everyday, this office issues the "Global Message of the Day." Curiously, the last message was March 18, 2005.

Likewise, only recently was Bush's friend, Karen Hughes, confirmed by the senate as Under Secretary of State for Public Diplomacy and Public Affairs. From the time of Margaret Tutweiler's sudden departure nearly a year and one half passed.

This lack of direction sounds oddly familiar. This lack of control sounds somewhat like recent stories out of Hollywood - maybe, something like Tom Cruise's recent parting with his long-term publicist Pat Kingsley. Without her advice, Cruise has drawn unwanted attention from the media, particularly regarding his Scientological beliefs.

Perhaps a lesson for Bush here is that to keep on message, he needs to figure out this communication stuff. Luntz and the others have figured this out in the domestic market, but actions still speak louder than words overseas. When will they ever learn?
 




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Colonel? Following the war of 1812, Governor Shelby of Kentucky appointed a former officer of the war as an Aid-de-camp. This purely military role changed to a ceremonial role by the late 1800's. In 1931, the rank was made an honorary commission by the governor for service to the Commonewealth.

Today the The Honorable Order of Kentucky Colonels serves as a charitable and social organization. According to the Kentucky Secretary of State, Colonels are "Kentucky's ambassadors of goodwill and fellowship around the world." It is in this spirit I write this blog.

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The purpose of this blog is to share thoughts and interests related to my research and my life in Japan. My foci are International Relations, US Foreign Policy, Public Diplomacy, and Peace Studies. My non-academic interests are life in Japan, technology, good food, and great music.

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Using Public Diplomacy to fix Public Diplomacy
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